In this article, I’ll take you through 6 secrets that will boost your Facebook organic reach.
Facebook is the world’s largest social media network, there’s a lot of competition out there. News feed updates are limited and it would be practically impossible to show users every post from every page they follow. Facebook uses news feed algorithms to determine which content to display in a user’s news feed. Facebook’s algorithm operates on several other factors, including how interested a user is in a particular page, how well the post is performed in terms of engagement, the type of post (i.e. status, photo, link, etc.), and when it was posted.
1. Create Killer content and don’t worry about your facebook organic reach
Higher quality content yields a higher click-through-rate (CTR) and generates more engagement Facebook organic reach depends on how many times a user have engaged with a particular page. So the more someone engages with a page, the more likely it is the page’s content will appear in that user’s newsfeed. Hence, it important for brands to consistently post quality content. When your audience loses interest, you lose organic visibility. Conversely, higher engagement can boost your organic reach.
2. Use Facebook Insights
Facebook Insights is an amazing analytics platform that provides different data sets to help page admins measure the performance of their content. Currently Facebook Insights is broken down into five separate tabs: Likes, Reach, Visits, Posts, and People. One can also figure out which is the best time (best day and best hour) to post to get the maximum reach.
3. Build a Community
Social Media is about building online communities and providing value for your audience. Brands with strong online communities don’t need to focus on impressions, clicks, likes, or shares. Instead they focus on the value they provide on a daily basis. The rest will come naturally.
4. Do Not Over sell
Not every update you publish on Facebook should sell. 80% of your updates should be of social/informative and general updates on your page.
5. Share posts from your Facebook Page on your Facebook Profile
This is a simple strategy to boost post views. You can use it occasionally for the posts that will add value to your Facebook friends. This may help you to enhance your facebook organic reach
6. Use Organic post targeting for facebook organic reach
Targeting is just not limited to paid ads. You can even target your organic posts on Facebook and this is a smart social media marketing option. With targeting organic posts your reach may be smaller, but the percentage of people who respond may be higher. Give it a try!!!
How to look for EVERGREEN and QUALITY CONTENT?
Many times, your blog/website already has the evergreen content and you would have not paid much attention to it. Some of the examples are:
a. “How to” guides
c. Testimonials (written/video)
d. Industry resources
Thank you for reading my blog. I hope these tips will be useful in your day to day business. Try using them and let me know your comments