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5 Key Elements to build a winning eCommerce Website

July 30, 2017 Shwetha comments

Considering the recognition that eCommerce websites are accruing and the trends that these platforms are setting up, it is unlikely to say that this trend may diminish. Surely, it is here to stay.

Not just the efficiency these start-ups bring out but also the way they present themselves is what lures the customers the most. If there is one thing that helpful enough to generate leads, then that is the website itself. How you list down your products, how easy it is to navigate, how secure it is to gain the trust of visitors, and a lot many other things.

So, if you are contemplating to build an e-commerce site, below listed are the 5 essential elements that your website must have. Read on!

Mobile Responsiveness:

First and foremost, the one thing that you must keep in mind is that not everyone shops by sitting in front of their computers or laptops. Almost more than half of the customers use their mobile phones for shopping.

Time and again, it has been proven that people like to shop in a hurry. Thus, if your website is not mobile-friendly, you are sure to face a lot of struggle.

Therefore, while starting an e-commerce site, you must ensure that it is mobile-friendly, is navigation worthy and is easy to load.

Security of the e-commerce websites:

An e-commerce website is all about buying and selling goods, isn’t it? And, when money is involved, the first thing that people look for is the security that the site is providing. Not just that, but the point also revolves around personal information. Who would like if his/her personal information is leaked?

To gain the trust of your customers, you would have to assure them that their shared data is completely safe. This will not only help you generate more leads but will also enhance the worthiness of the site.

Search Bar:

If a customer is already prepared with the list of products required, then there is no point in compelling him/her go through all the available products just to reach that one particular product. That is the reason why a search bar is an essential tool.

Also, it will be great if you can provide the option to filter the search so that your customers don’t have to face any hassles while finding the desired product.

Online Chat:

Online shops have totally eliminated the restrictions created by geographical boundaries. However, when the problem arises, it is the instant help that a customer will look forward to. Thus, being the service provider, you must make sure that the demands and complaints of your customers are being taken care of.

One of the best ways to do so is by installing a live chat window where your customers can drop the queries and can get the help right away.

Moreover, if you are selling the products 24/7, you must make sure that the assistance window is working 24/7 efficiently.

Different Types of Payment Methods:

If you are not bound by geographical boundaries and are welcoming customers from all around the world, you would have to consider their payment preference as well. Moreover, technical limitations to a particular payment method can be a hindrance as well.

Also, customers don’t even prefer those sites that only accept only one type of payment method. That is why it is important to list down all the options that you can on your website.

Make sure that the icons to these methods are showing clearly as well to avoid any misunderstanding.

So, in the end, it is all about the presentation of your site and its convenient factors. Integrate these essential elements in your e-commerce website and see your business flourishing.

Do you have any other element in your mind? Do let us know in the comment section.

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