You never get a second chance to make your first impression. It just takes seconds to form an opinion about your brand online. It is most important to make a great first impression with the content of your Instagram profile and bio.
1. Create an Instagram Business Profile
In order to understand your followers better, create an Instagram business profile. When you convert to a business profile, you are allowed to add your business contact details on your profile.
Here’s how to create your Instagram business profile:
a. Go to your Instagram app and tap on your profile photo at the bottom right, tap on the settings wheel icon or 3 vertical dots at the top right.
b. You will see Switch to Business Profile, click on it to have access to the new Instagram business profile.
c. Tap on the Switch to Business Profile option, and then the View Features link to learn about the features that come with switching to a business profile.
d. When you’re ready to make the switch, click the blue button to continue and connect to your Facebook business page.
e. Now enter your business contact information, and Instagram will automatically pull information from your Facebook page. You can choose to use this information or remove it, based on your preferences.
f. Explore your Instagram Business Profile from viewer’s point
2. Write an appealing BIO
Your Bio will play a major role in someone taking actions once they view your profile. It could attract the users to follow you, click the link to your website or scroll down and explore your other posts. A great Instagram profile should explain a bit of what you do and should appeal to your target audience.
3. Include a clickable link
You can share a clickable link in your BIO. You may link your home page, blogs and specific landing pages to drive traffic. Most of the brands update the links in BIO regularly to drive traffic to their website.
4. Ensure to use a simple and recognizable profile picture
It is important to use a simple and recognizable profile image when people visit your profile. By setting your logo as your profile image, it helps people to easily recognize and register your brand in their mind.
Hope these tips helps in enhancing your profile on Instagram for business.