Facebooks Ads is one of the prominent as well as the cost-effective ways to attract a substantial number of customers towards your products. Moreover, Facebook lets you explore its network to such an extent that you can easily find out targeted audience.
Despite having enough budget and a precise ad technique, most the people fail to gain enough clicks from these Facebook Ads.
If you are one from that lot, obviously, you would be in search of such techniques which can help you standing out from the rest. Therefore, here are some tips that will help you -accumulate more and better click through rate (CTR). Have a read!
1. Geographical Targets
Facebook’s reach is quite absurd.
And this is probably the reason that makes zeroing down the correct audience important. You need to differentiate your audience from the rest of the people so that your ads can reach them without any hindrance.
It’s easy to do this. All you have to do is set up the audience as per your geographical area so that you can tell Facebook about the people you are trying to reach.
2. Images for Facebook Ads
By allowing you to post images, Facebook lets you reach to your targeted audience in a more specific and efficient manner.
But then, you would have to pay attention to the type of picture you are posting.
Indeed, the picture that you post is going to impact your ad altogether; thus, you would have to be very careful in this regard.
- Color Combination : If the content on your image is dark, you must choose a light background. In this way, it will grab people’s attention and they will find it easier to read what exactly you are trying to convey.
- People : One of the best ways to attract more and more people towards your ad is by adding up people in your picture. If your ad contains faces, your audience will react in a positive manner towards it.
- Rule of 80:20 : You must refrain yourself from using excessive content on image. Also, while creating an ad, you must cross check the dimension with Facebook grid tool to know whether it is good to go or not.
3. Catchy Content
One of the most important aspects of your Facebook Ad will be the headline that you choose. It’s the headline that grabs people’s attention initially. Thus, keep it short and crisp.
4. Informative Content
The content that you are providing on your Facebook Ad should be straight-forward.
Write only a sentence or two. But, whatever you write, it should motivate the audience to purchase your products or services right away
5. Call to Action
There are different types of Call to Action options that you can integrate into your ad, such as “Shop Now”, “Download”, “Learn More”, etc.
Choose the one according to the products and services that you are offering to your consumers.
In a nutshell, these are some of the tips that can help you accumulating more clicks and customers via a Facebook Ads. Utilize these points and create the best that you can.