Why Use Video On LinkedIn?
From Facebook to Instagram Videos/stories to YouTube, Videos are part of your content strategy. While LinkedIn hasn’t introduced any new video features, it’s still a viable platform for using video.
Three places where you can use video on LinkedIn are: your profile, LinkedIn Publisher, and your updates. You can provide Links from Facebook, Twitter, Instagram, YouTube, Periscope, Vimeo and other video platforms.
Let’s look at each area in detail:
1. Provide Professional Credibility On Your Profile By Adding Video On LinkedIn
The best way to let people know who you are is by adding a video in summary, experience and education sections of your LinkedIn Profile. In your profile, you can also add testimonials, product demos, videos of you speaking, and interviews. Do upload high quality videos and that are authentic.
2. Add Visual Interest to Publisher Posts
Including visuals in your LinkedIn publisher posts is one of the great ideas to engage and attract your audience. The simple and easiest way to add video to a Publisher post is just to paste the link to the video in the post. Here is how you do that? Open or start a Publisher post and click the square icon with the + symbol on it.
Then Click Video
Finally, paste the link to video here
This is how it looks
3. Share a video on LinkedIn and make them stand out in the timeline
Sharing videos on LinkedIn timeline increases the chance you will get noticed by your connections. This is important for developing relationships with target prospects. To add video to an update, simply paste the YouTube or Vimeo link into your update.
You can also curate and share other’s videos that your target market might be interested in. This can help you establish yourself as a thought leader in your industry.
When you share someone else’s content, ensure to tag (@mention) them so they are notified and helping build top-of-mind awareness of you.
If you know any other way of using video on LinkedIn, comment and share your thoughts. Hope these tips helped you in learning how to effectively use Videos on LinkedIn.