June 25, 2017 • Shwetha • comments
In this article, I’ll take you through 6 secrets that will boost your Facebook organic reach. Facebook is the world’s largest social media network, there’s a lot of competition out there. News feed updates are limited and it would be practically impossible to show users every post from every page they follow. Facebook uses news feed algorithms to determine which content to display in a user’s news feed. Facebook’s algorithm operates on several other factors, including how interested a user is in a particular page, how well the post is performed in terms of engagement, the type of post (i.e.
June 24, 2017 • Shwetha • comments
Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long. Twitter is where people connect with their updates on passions, opinions, and find out what’s happening in the world right now. Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes. Businesses can tap into Twitter to expand their reach and connect with new and existing customers. Here are some tips on basics of twitter for business. 1. Discover what’s happening right now Twitter allows you to access what’s going on in your industry, community, and
June 22, 2017 • Shwetha • comments
Why Use Video On LinkedIn? From Facebook to Instagram Videos/stories to YouTube, Videos are part of your content strategy. While LinkedIn hasn’t introduced any new video features, it’s still a viable platform for using video. Three places where you can use video on LinkedIn are: your profile, LinkedIn Publisher, and your updates. You can provide Links from Facebook, Twitter, Instagram, YouTube, Periscope, Vimeo and other video platforms. Let’s look at each area in detail: 1. Provide Professional Credibility On Your Profile By Adding Video On LinkedIn The best way to let people know who you are is by adding a video in
May 30, 2017 • Shwetha • comments
Recently, a substantial number of hotel chains dissolved their contracts with Online Travel Agencies (OTA) to be able to offer products at affordable prices on their own websites. This is an effort to increase bookings, via the hotel’s own website. Also, the move is meant to put an immense pressure on the OTAs for revamping their contract terms. However, even though this tactic may work for larger chains; boutique and smaller independent establishments may find themselves at a disadvantage. Without the support of several channels, small hotels will find differentiating and marketing products difficult and expensive. This is where a